Brand guidelines · v0.1 · Sep 2026
aipa.in brand
The identity system for aipa.in — logo, colour, type and stationery, and how to use them together.
About the name. In some Indian dialects, 'aipa' can mean 'father' or 'elder', suggesting reliability and authority.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “a” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14507ARGB 20, 80, 122#0D3552RGB 13, 53, 82#F08A24RGB 240, 138, 36#102636RGB 16, 38, 54#F2F0E8RGB 242, 240, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · DM Sans
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxEmpowering InnovationH2 · 36pxEmpowering InnovationH3 · 24pxEmpowering InnovationBody · 17pxEmpowering InnovationCaption · 13pxEmpowering InnovationLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@aipa.in
www.aipa.in
Founding Team
aipa.in
hello@aipa.in · www.aipa.in
www.aipa.in
Explorations
Alternative wordmark directions considered for aipa.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.